Use and gratification in e-consumers

The Authors

Echo Huang, National Kaohsiung First University of Science and Technology, Kaohsiung, Taiwan


The author is grateful for the constructive feedback received from the two reviewers and Editor handling this manuscript for the journal.


Purpose – The purpose of this paper is to present a conceptual model based on technology acceptance with extended antecedent variables (entertainment and irritation) to examine the impact of use and gratification on e-consumers’ acceptance of B2C Websites. >


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