Ali Salman, Mohd Yusof Hj. Abdullah, Mohd Safar Hasim, Latiffah Pawanteh, (2010) Sustainability of Internet Usage: A Study Among Malay Youth in Kota Bharu, Kelantan, Universiti Kebangsaan Malaysia

Ali Salman, Mohd Yusof Hj. Abdullah, Mohd Safar Hasim, Latiffah Pawanteh, (2010) Sustainability of Internet Usage: A Study Among Malay Youth in Kota Bharu, Kelantan, Universiti Kebangsaan Malaysia. Jurnal Komunikasi, Malaysian Journal of Communication, Vol 26 (1): 62-72. ISSN 0128-1496

Variables: indispensability, relevance, gratification, beneficial
Factors affect sustainability: communication channels, perceived benefits, interpersonal and social network, moral issues, security n interruptions, cost of upgrading n maintenance.

Kaedah kajian: survey, purposive sampling,
3 sampling components: age, gender, occupation
Age: 20 – 39 years
Gender: equal number
Occupation: 4 group; government servants, govt-linked companies, private business, students

Findings:
i) interpersonal n social network and perceived n realized benefits contributed to 58.4 of the variations on sustainability.
ii) negative effects on sustainability; security n interruptions, 21% of the variations in sustainability.
iii) negative relationship between; sustainability n age. sustainability n academic qualifications.

Coleman, Katz and Menzel (1957), adoption by physicians of the new drug

Rapid adoption of the internet studied by Rogers (2000) because of its faster, better, cheaper compared to telephone, postal letters, telegram or fax (Ali Salman)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s