Janine Joubert, Jean-Paul Van Belle (2009) The Importance of Trust and Risk in M-Commerce: A South African Perspective

Menurut Janine Joubert, kejayaan sesetengah syarikat menjalankan perniagaan online adalah antaranya disebabkan kepercayaan yang mereka terima daripada pelanggan hasil hubungan telah lama terjalin seperti karakter individu atau syarikat yang dikenali oleh masyarakat .

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